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GxploreS

GxploreS

GxploreS

GXploreS is an innovative savings and travel programme crafted for GXS in collaboration with Workaway. It is designed to help fresh grads embark on a journey of self-discovery during their travel experiences, leading to a positive impact on their identity consolidation, while also promoting the learning of effective financial management and savings through the support of GXS.

Timeline

Oct 2023 - Nov 2023

Role

UI/UX Designer

Responsibilities

UX Research, Product Design, Interaction Design

LIVE CLIENT

GxS Bank

01

Problem
Statement

Problem
Statement

Problem Statement

Fresh graduates in Singapore often grapple with identity consolidation challenges, viewing the transition as a vulnerable period prior to commencing their professional practices. These challenges arise from the uncertainties that come with navigating adulthood.

02

Opportunity
Statement

Opportunity
Statement

Opportunity Statement

How can we empower fresh graduates to navigate adulthood confidently and rediscover their identity within a dynamic ecosystem of support? Can immersive travel experiences aid in this journey as they embark on a role-play?

03

Design Research

Design Research

Design Research

Conducted a comprehensive online survey within our potential target audience shed light on the multifaceted challenges faced by graduates stepping into adulthood, particularly concerning their financial constraints. From the gathered survey findings, we have also researched on the benefits of graduation travel.

Survey

Transition of fresh grads to adulthood BEHAVIOUR

The survey highlighted a prevalent want among graduating students: a keen desire to embark on meaningful travel adventures post-graduation.

However, a disconcerting revelation emerged — despite this priority, a significant number felt inadequately equipped for the profound transition into adulthood.

5 benefits that will positively influence the dimensions of identity consolidation

  • Escape / Relaxation

    they get to take a break from study demands and associated stress

  • EXPLORATION

    they get to experience new and surprising things 

  • SELF-EFFICACY IMPROVEMENT

    they will get cognitive experiences that contribute to their intellectual and personal development

    they were able to refine their skills through cognitive experiences

  • SELF-ESTEEM ENHANCEMENT

    research found that a sense of accomplishment and fulfilment derived coping with unanticipated issues in unfamiliar environments was a highly valuable outcome in educational tourism

    they get to deepen the understanding about themselves, together with the feeling of independence, development, and accomplishment

  • SOCIAL FULFILMENT

    research shows that graduation tourists tend to seek social interactions to strengthen relationships with friends or other reference groups

    they get to strengthen the relationship with their peers by making memories together and sharing the same experiences

  • Survey

    Transition of fresh grads to adulthood BEHAVIOUR

    The survey highlighted a prevalent want among graduating students: a keen desire to embark on meaningful travel adventures post-graduation.

    However, a disconcerting revelation emerged — despite this priority, a significant number felt inadequately equipped for the profound transition into adulthood.

  • 5 benefits that will positively influence the dimensions of identity consolidation

    • Escape / Relaxation

      they get to take a break from study demands and associated stress

    • EXPLORATION

      they get to experience new and surprising things 

    • SELF-EFFICACY IMPROVEMENT

      they will get cognitive experiences that contribute to their intellectual and personal development

      they were able to refine their skills through cognitive experiences

    • SELF-ESTEEM ENHANCEMENT

      research found that a sense of accomplishment and fulfilment derived coping with unanticipated issues in unfamiliar environments was a highly valuable outcome in educational tourism

      they get to deepen the understanding about themselves, together with the feeling of independence, development, and accomplishment

    • SOCIAL FULFILMENT

      research shows that graduation tourists tend to seek social interactions to strengthen relationships with friends or other reference groups

      they get to strengthen the relationship with their peers by making memories together and sharing the same experiences

  • Persona

    JUSTIN ONG
    25 years old
    FRESH GRADUATE

    Habits & behaviour

    Enjoys learning new things

    Often hang out with friends

    Tries to save money

    Needs & goals

    Wants to travel

    Seeks for financial stability

    Needs self-confidence

    PAINFUL JOURNEY

  • Survey

    Transition of fresh grads to adulthood BEHAVIOUR

    The survey highlighted a prevalent want among graduating students: a keen desire to embark on meaningful travel adventures post-graduation.

    However, a disconcerting revelation emerged — despite this priority, a significant number felt inadequately equipped for the profound transition into adulthood.

  • 5 benefits that will positively influence the dimensions of identity consolidation

    Escape / Relaxation

    they get to take a break from study demands and associated stress

    SOCIAL FULFILMENT

    research shows that graduation tourists tend to seek social interactions to strengthen relationships with friends or other reference groups

    they get to strengthen the relationship with their peers by making memories together and sharing the same experiences

    EXPLORATION

    they get to experience new and surprising things 

    SELF-EFFICACY IMPROVEMENT

    they will get cognitive experiences that contribute to their intellectual and personal development

    they were able to refine their skills through cognitive experiences

    SELF-ESTEEM ENHANCEMENT

    research found that a sense of accomplishment and fulfilment derived coping with unanticipated issues in unfamiliar environments was a highly valuable outcome in educational tourism

    they get to deepen the understanding about themselves, together with the feeling of independence, development, and accomplishment

  • Persona

    JUSTIN ONG
    25 years old
    FRESH GRADUATE

    Habits & behaviour

    Enjoys learning new things

    Often hang out with friends

    Tries to save money

    Needs & goals

    Wants to travel

    Seeks for financial stability

    Needs self-confidence

    PAINFUL JOURNEY

04

Key Insights

Key Insights

Key Insights

The findings underscored a noteworthy trend among working adults; travel became a predominant pursuit during this transformative period, emphasising the importance of personal development and exploration before settling into a stable income source.

05

Solution

Solution

Solution

Introducing the "Rite Of Passage,” a meticulously designed programme structured to guide fresh graduates through the roles and behaviours of the new life stage they are entering. This experience serves as a compass, assisting them in overcoming the unique challenges encountered during the transition period.

Rite of passage

Escape

Socialisation

Exploration

Upgradation

Accomplishment

This programme seamlessly blends this journey with effective financial management and savings, all within a dynamic support ecosystem. Key stakeholders in this ecosystem include GXS as the primary banking platform, Workaway facilitates homestays and meals, and hosts teach new skills and guide fresh graduates during their rite of passage.

06

Collaboration

Collaboration

Collaboration

Workaway is a platform that facilitates homestays and meals,
with hosts to teach new skills and guide fresh graduates during their rite of passage.

07

Final Design

Final Design

Final Design

Personalisation of savings pocket

A personalised savings pocket, allowing users to customise and match their preferences.

eligibility quiz

Three distinctive savings tiers, each unlocking access to diverse and exciting locations.

Upon reaching a tier, users have an option to engage in an eligibility quiz to choose their destination based on their preferred role

and theme for the trip or keep saving up to the next tier to unlock more travel destinations.

Three distinctive savings tiers, each unlocking access to diverse and exciting locations.

Upon reaching a tier, users have an option to engage in an eligibility quiz to choose their destination based on their preferred role and theme for the trip or keep saving up to the next tier to unlock more travel destinations.

Three distinctive savings tiers, each unlocking access to diverse and exciting locations.

Upon reaching a tier, users have an option to engage in an eligibility quiz to choose their destination based on their preferred role and theme for the trip or keep saving up to the next tier to unlock more travel destinations.

DESTINATION DETAILS

Comprehensive overview, checklists, and reviews for each destination, creating a holistic and informed decision-making process.

After confirming their chosen destination, the app seamlessly guides users through the registration process on Workaway.

Comprehensive overview, checklists, and reviews for each destination, creating a holistic and informed decision-making process. After confirming their chosen destination, the app seamlessly guides users through the registration process on Workaway.

Comprehensive overview, checklists, and reviews for each destination, creating a holistic and informed decision-making process. After confirming their chosen destination, the app seamlessly guides users through the registration process on Workaway.

DURING THE TRIP & COMPLETION

To facilitate effective financial management while travelling, GxploreS introduces a travel spend limit feature.

Users who successfully complete the five checklists and share their experiences using the in-app camera earn an increased savings interest rate, capped at 3.00%.

To facilitate effective financial management while travelling, GxploreS introduces a travel spend limit feature. Users who successfully complete the five checklists and share their experiences using the in-app camera earn an increased savings interest rate, capped at 3.00%.

To facilitate effective financial management while travelling, GxploreS introduces a travel spend limit feature. Users who successfully complete the five checklists and share their experiences using the in-app camera earn an increased savings interest rate, capped at 3.00%.

UI VIDEO

08

Reflection

Reflection

Reflection

REFLECTION

Working on this project felt deeply personal, so I designed it from a user’s perspective, focusing on how I would use it and ensuring the features work seamlessly and intuitively. This user-centric approach allowed me to create an app that is not only functional but also user-friendly. By putting myself in the users' shoes, I was able to create solutions that address real needs and enhance the overall user experience.

Further refinement

Due to the short timeline, our research faced several limitations such as unable to gather extensive primary data. Hence, my team leveraged on existing data and secondary research to gather our findings and used this to our advantage in achieving the project's outcome. If given the time, it would be good to conduct more surveys and interviews with potential users to gather richer, first-hand data. This will provide deeper insights into user behaviour, preferences, and travel habits.

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2024

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KRSNDR

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Portfolio

2024

LinkedIn

Email

©

Portfolio

2024

LinkedIn

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