kia PASAR
kia PASAR is an app designed to help young adults navigate wet markets in Singapore effortlessly. The name 'kia' in Hokkien conveys both 'fear' and 'let's go,' reflecting the app's mission to turn intimidation into confidence. By equipping users with essential dialect knowledge, kia PASAR enhances communication with vendors, making the wet market experience more accessible and enjoyable.
Timeline
Jan 2024 - May 2024
Role
Service Designer, UI/UX Designer
Project Scope
Design Research, Marketing, Branding, UI/UX, Interaction Design, Service Design
Tools
Introduction
Wet markets function as microcosm of Singapore's multicultural identity, filled with nostalgia and tradition, favoured by Singaporeans, where people of different backgrounds come together to socialise.
This communal atmosphere allows for the exchange of stories, recipes, cultural insights, and friendly banter between stall owners and customers, fostering a sense of unity among the community.
Concept
The design concept is inspired by the vintage style of Singapore in the 80s and 90s, blending nostalgia and cultural connection, offering a welcoming and engaging experience.
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Problem Statement
Young adults deter from visiting wet markets due to the intimidation from interactions with vendors and the unfamiliar environment, thus posing a risk to the preservation of these sensory hubs.
Opportunity Statement
How might we aid young adults to navigate the wet market confidently by reducing their intimidation through the integration of technology?
Approach
An app that consist of three stages: Learn, Interact & Transact, Engage.
1a. Marketing (Targeted mailing campaigns & Walk-ins)
New residents of Tampines BTO flats will receive a mailing kit from the National Environmental Agency (NEA) introducing the kia PASAR app. The kit highlights the app's features to help users navigate the wet market confidently.
Alternatively, walk-ins are also able to utilise this service, by discovering the app through a poster at the entrance of Tampines Round Market.
1b. App: First stage
The "kia PASAR" app will feature commonly-used wet market lingos to old users in communicating with the vendors effectively. Users can choose their preferred wet market to visit by uploading recipes onto the app or by browsing stall reviews.
2a. App: Second stage
If users encounter unfamiliar phrases during their visit, they can get instant translation of various dialects using the app. It also allows users to review their order, and pay either via cash or PayNow. This streamlined process enhances transactions for both vendor and users, freeing time for interactions and a better experience overall.
NFC Tags for dialect audios — As users approach the stalls, they will discover NFC product tags they can tap on using their phones, which would provide audio recordings to the various products in the different dialects for them to learn, thus aiding with communication.
2b. Vendor's UI
After selecting their goods, the vendors will weigh them on a weighing machine which comes with an image recognition technology. It would then identify the name and weight of the items and display it on the vendor's screen. Vendors would input the final negotiated price onto the interface which will generate a personalised QR code for customers to make payment and get a record of their purchase history.
2c. Pick N Cook service
With their groceries obtained, users have the option to either go home or head to 'Jiak Anything', a Pick N Cook service where skilled chefs can help them cook their meals. If they are feeling spontaneous , they are also able to opt for a surprise dish, to tickle their taste buds!
3a. App: Third stage
Users can view their order history and write reviews to earn points which can be redeemed at Jiak Anything (Pick N Cook service). By leaving reviews, they would help others make more informed decisions when shopping at the wet market.
